The Craft Is Getting the Bratz Doll Treatment — And the ’90s Witchy Nostalgia Is Real

The iconic coven from the 1996 cult horror classic is getting a collectible doll makeover, bringing Sarah, Rochelle, Bonnie, and Nancy into the world of Bratz.

Some friendships are built on trust. Others are built on witchcraft, revenge, and a little bit of chaos. Now, the unforgettable coven from The Craft is getting a new collectible treatment, as Bratz teams up with the cult-favorite supernatural horror film for a limited-edition doll collaboration.

Announced on October 12, the Bratz x The Craft collection brings the movie’s four central witches into the fashion-doll universe, celebrating one of the most recognizable supernatural films of the 1990s. For horror fans who grew up with the movie, this is the kind of crossover that feels like it was waiting to happen. Source: Fangoria

The Craft Coven Is Back

Released in 1996, The Craft became a cult classic by mixing supernatural horror with teenage drama, outsider identity, and the dangerous consequences of power. Its influence has lasted far beyond its original theatrical run, particularly among fans drawn to its gothic fashion, witchcraft imagery, and rebellious spirit.

The new collection features Sarah Bailey, Rochelle Zimmerman, Bonnie Harper, and Nancy Downs — the four characters whose friendship and increasingly dangerous magical ambitions drive the film.

Rather than simply revisiting the movie through another anniversary release, the collaboration translates its recognizable characters into Bratz collector dolls, bringing together two properties with strong connections to alternative fashion and ’90s pop culture.

Sarah, Rochelle, and Bonnie Come as a Collector Set

Sarah, Rochelle, and Bonnie will be sold together in a three-doll collector set. The dolls feature outfits inspired by the movie, alongside accessories that reference its distinctive visual world.

For collectors, the three-pack offers a chance to bring most of the coven together in one display. It also taps into the appeal of character-based collectibles, where the relationships and visual differences between the characters are just as important as the dolls themselves.

Nancy Downs Gets Her Own Doll

Of course, no The Craft collection would feel complete without Nancy Downs.

Played by Fairuza Balk, Nancy remains one of the film’s most memorable characters, thanks to her volatile personality, dark aesthetic, and increasingly destructive relationship with magic. Decades later, she continues to occupy a special place in horror and alternative pop culture.

Nancy will be available separately as a collector doll, complete with two outfits. For fans whose favorite character has always been the film’s most dangerous witch, her standalone release could be the highlight of the collection.

It is hard to talk about The Craft without talking about Nancy. She is a major part of why the movie continues to resonate with audiences, and giving her an individual release makes sense for a collaboration built around character recognition.

Release Date: When Can You Get the Dolls?

The Bratz x The Craft collection is scheduled to launch on October 15, 2026, at 8:00 a.m. Pacific Time, through the official Bratz website.

Fans who purchase directly from Bratz.com will also receive an exclusive poster with their purchase, according to the announcement.

The collection is described as a limited-edition release. Pricing and broader retailer availability were not specified in the announcement, so collectors should check the official store for the latest purchasing information.

Official website: https://www.bratz.com/

A Perfect Match for Horror Collectors?

Bratz and The Craft might seem like an unexpected pairing at first, but the connection makes plenty of sense. Both have strong visual identities, and both have maintained dedicated fan communities long after their initial cultural moments.

The film’s combination of gothic style, teenage rebellion, and supernatural imagery has made it a perennial favorite for horror fans. Bratz, meanwhile, has spent years turning pop-culture collaborations into fashion-focused collectibles.

Put them together, and you get a release that speaks to horror collectors, doll enthusiasts, and anyone who still remembers the appeal of a little ’90s witchcraft.

Whether you want to display the entire coven or claim Nancy for your own collection, this collaboration is another reminder that the ’90s never really left us. Sometimes, all it takes is the right spell to bring them back.

Light as a feather, stiff as a board — and ready for the collection shelf.

Would you collect the entire Bratz x The Craft coven, or is Nancy the one doll you need? Let us know!