“HENSHIN THE FIRST”: KATE x Kamen Rider x WWDJAPAN: The Short Film

KATE x Kamen Rider x WWDJAPAN Unite for “HENSHIN THE FIRST”: A Bold New Era of Beauty, Heroes, and Fashion

In a groundbreaking fusion of beauty, heroism, and high fashion, global makeup brand KATE has launched its first-ever co-creation project with Japan’s legendary tokusatsu icon Kamen Rider and fashion media powerhouse WWDJAPAN. The result? A visually arresting short film titled “HENSHIN THE FIRST” and a fashion-forward companion piece that together reimagine what transformation truly means.

At the heart of this collaboration is the birth of a new heroine: Kamen Rider Ains, a female incarnation of the original Kamen Rider No. 1. Played by Tensho Tenne—daughter of the original Kamen Rider actor Hiroshi Fujioka—Ains embodies the spirit of inner and outer metamorphosis. Her journey is powered by KATE’s signature “Lip Monster,” symbolizing the brand’s ethos of unleashing confidence through the “liberation of greed.”

The theme “Strong, Beautiful, HENSHIN” pulses through every frame. Just as Kamen Rider transforms to overcome adversity, KATE positions makeup as a modern-day transformation device—one that empowers wearers to break free from societal molds and step boldly into their true selves.

This marks the first time Kamen Rider has collaborated with a makeup brand on a cinematic project. The short film is elevated by a powerful soundtrack from I Don’t Like Mondays., whose music amplifies the emotional and visual intensity of the piece.

Complementing the film is “HENSHIN THE FIRST Fashion Side Story with WWDJAPAN,” a stylish visual narrative that leans into fashion’s power to provoke, inspire, and redefine cool. While the short movie stirs the soul, the fashion story dazzles the eye—together, they form a dual expression of transformation that’s as fearless as it is fresh.

Both works aim to inspire anyone standing on the edge of change, offering a gentle push toward self-reinvention. Whether through makeup, fashion, or sheer willpower, “HENSHIN THE FIRST” is a call to action: transform, transcend, and take that first step.