Hello Kitty Meets Street Style in BAPE®’s Newest Collaboration

A BATHING APE® (BAPE®), the iconic Japanese streetwear brand, is set to launch a vibrant new collaboration with Sanrio’s beloved characters Kuromi and Hello Kitty. The collection, dropping Saturday, February 28, 2026, brings together BAPE®’s fearless street aesthetic with the playful charm of Sanrio’s most iconic personalities.

This limited-edition release features BAPE®’s signature camo reimagined with a whimsical “hide and seek” motif, where Kuromi and Hello Kitty peek through the pattern in a playful twist. The apparel lineup spans women’s sizes XS to XL and kids’ sizes 100 to 140, making it a family-friendly fashion statement.

Kuromi, the mischievous rival of My Melody, brings her punky black-and-pink dokuro flair, while Hello Kitty continues to radiate her timeless sweetness. Together, they embody the spirit of individuality and cross-generational appeal that defines both Sanrio and BAPE®.

To celebrate the launch, a special Meet & Greet event featuring BABY MILO® alongside Kuromi and Hello Kitty will take place at BAPE STORE® SHIBUYA. Fans can expect exclusive photo ops and a first look at the collection in person.

This collaboration is more than just a fashion drop—it’s a cultural crossover that celebrates fearless expression and the joy of being unapologetically yourself.

This collection is scheduled to be released on Saturday, February 28 at A BATHING APE®︎ authorized stores and BAPE.COM. In addition, a Meet & Greet event by BAPE®︎’s mascot character BABY MILO®︎ and KUROMI and HELLO KITTY will also be held at BAPE STORE®︎ SHIBUYA. be.