Coca-Cola Drops Limited-Edition Star Wars Cans with Hologram Experience

In a galactic-scale collaboration, Coca-Cola and Star Wars have joined forces to launch “Refresh Your Galaxy,” an ambitious campaign blending collectible pop culture and cutting-edge tech.

The campaign, revealed on the official Star Wars site, celebrates decades of fandom with 30 limited-edition Coca-Cola cans and bottles. Each design showcases a character from across the saga—including legendary icons like Darth Vader and Grogu, and surprises like Queen Amidala, General Grievous, and Ahsoka Tano.

What makes this campaign truly stellar is its augmented reality twist: by scanning the packaging with a mobile device, fans can unlock an immersive AR experience that allows them to record and project their very own Star Wars-style hologram message—just like Leia’s legendary “Help me, Obi-Wan Kenobi” transmission.

The “Refresh Your Galaxy” activation will roll out globally in July, with select markets receiving exclusive flavors and can designs. Fans are already speculating about potential hidden features and special edition reveals timed with the next Disney+ series drop.

Whether you’re a Sith loyalist or a Jedi dreamer, this collab brings the Force to your fridge—with a side of tech magic.