Barbie Becomes She-Ra in New Princess of Power Collectible from Mattel

Mattel has unveiled its latest crossover masterpiece: Barbie has officially stepped into the realm of Masters of the Universe as She-Ra: Princess of Power. Released on June 18, 2025, this collector’s edition doll marks the first time the iconic defender of Etheria is portrayed through Barbie’s signature style.
The release celebrates the 40th anniversary of the She-Ra: Princess of Power animated series, which debuted in 1985 as a sister series to He-Man and the Masters of the Universe. With her battle cry, “For the honor of Grayskull!”, She-Ra became a feminist icon and fantasy legend for a generation.
Now, fans have the chance to own a piece of nostalgia, glamorously reimagined through Mattel’s Gold Label Barbie Signature line.
A Legendary Look
Designed by Mattel veteran Bill Greening, this She-Ra Barbie wears her white satin dress, golden armor details, red cape, and signature winged tiara. She comes fully equipped with the Sword of Protection, standing tall on a collector display base.
The doll features the superhero-style “Lina body” sculpt and is packaged in premium window box art perfect for display. Each figure comes with a certificate of authenticity, enhancing its appeal to collectors.
Limited and Coveted
Priced at $55 USD, the doll is available exclusively through Mattel Creations. With limited quantities and intense demand, the Barbie She-Ra doll has already sparked conversation across toy communities and social media platforms.
Collectors and fans alike are praising the high-quality finish, nostalgic design, and attention to detail that blends two beloved properties — Barbie and Masters of the Universe — in one glorious mash-up.
“It’s not just a doll, it’s a crossover moment 40 years in the making,” says one fan on Reddit.
Conclusion
Whether you’re a Barbie collector, a She-Ra fan, or a devotee of 80s pop culture, this release is a must-have. The Barbie She-Ra doll proves that fashion and fantasy are a powerful combination — and she’s ready to defend Etheria in style.