Pokémon Introduces monpoké: A New Adventure for the Youngest Trainers
In a delightful expansion of its global brand, The Pokémon Company International has announced the launch of monpoké, an enchanting new brand expression designed for kids and babies1. Previously exclusive to Asia, monpoké is now set to capture hearts around the world with its charming array of Pokémon-branded baby and toddler products.
A New Generation of Pokémon Fans
monpoké brings the magic of Pokémon to the youngest fans. The brand offers an array of engaging content, licensed merchandise, and adorable book titles featuring fan-favorite Pokémon like Pikachu, Dedenne, and Smeargle1. Heather Dalgleish, senior director of publishing at The Pokémon Company International, expressed excitement about welcoming a new generation of young Trainers to the Pokémon community.
“Fun Times on monpoké Island” Series
To complement the product launch, The Pokémon Company International has released “Fun Times on monpoké Island,” a series of videos starring fan-favorite Pokémon as adorable puppets. These videos are available on the official Pokémon YouTube channel, providing young Trainers with captivating adventures across monpoké Island1.
Fashion Meets Pokémon
In a unique collaboration with French luxury childrenswear label Bonpoint, monpoké has unveiled a ready-to-wear collection for newborns, babies, and children. This capsule collection includes eight pieces, ranging from pajama sets to denim jackets, all adorned with beloved Pokémon characters. Additionally, Bonpoint has crafted a nurturing skincare line suitable for sensitive skin of all ages, featuring an artfully stylized Pikachu1.
Upcoming monpoké Titles
The next title in the monpoké series, “Pokémon monpoké: Meet the Friends,” is set to release on May 7 and is currently available for pre-order. Fans can expect more monpoké experiences and offerings in the future, providing even more ways for young Trainers to immerse themselves in the Pokémon world1.
The Pokémon Company International’s latest venture, monpoké, promises to be a delightful addition to the Pokémon universe, bringing joy to families and creating lifelong memories for the newest members of the Pokémon family.
